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My adventures in starting a social business and living in Africa.

About the author

Nat Robinson was the Chief Executive Officer and founder of Juhudi Kilimo Company Limited which provides micro-asset financing to rural smallholder farmers in Kenya. Nat is originally from the U.S. but has traveled, worked or studied in over 60 countries across six continents in the areas of business, nonprofit and government.

Nat is a Rainer Arnhold Fellow with the Mulago Foundation, served on the board of the Kenyan Association of Microfinance Institutions, and has an MBA from Vanderbilt University in Tennessee.

My Book


Make a loan Juhudi Kilimo provides microloans to enable smallholder farmers to buy productive assets, such as cows, tools and so on. Since its foundation in 2009, Juhudi Kilimo has provided over 50,000 loans worth $30 million and financed the purchase of 23,100 cows by some of Kenya’s poorest farmers. In its six years Juhudi managed to rack up an impressive list of international investors — The Rockefeller Foundation, The Ford Foundation, Acumen Fund, Soros Economic Development Fund, Grameen Foundation, Deutsche Bank and Kiva.org. The company also won a Charles Schwab Social Entrepreneur of the Year Award and part of CIO Magazine’s Top 100 list.


The business stories are intertwined with his adventures, racing camels, running from rhinos and much more.